Profit and Serve – Secret Page

Reina Smiling in Chair

Let’s build a Financially Successful + Life Giving Business

Make more doing what you

so you’re free to do what 

matters most.

Ready to be creative, travel more, work less, and give generously?

What if you could pay down your debt so it’s not hanging over your head?

How would you feel if you only had the dreamiest clients coming to you, paying your full prices?

What if you could could spend more time creating things for the pleasure of it?

What if you could travel around the world with your partner just like you always talk about?

What does the business of your dreams look like?

Reina Smiling

If I was a betting woman, I’d bet that…

Secret Sauce Icon

You just want help figuring out what “your thing” in business is and how to become known for it.

Ideas Icon

You have so many ideas but you feel like you’re constantly spinning your wheels and you just want somebody to tell you what to do.

Fueled with Heart Icon

You’re heart centered and want to serve. And sometimes that gets in the way because you also feel sleazy asking for money.

As a creative entrepreneur, you’re stuck between ideas and implementation.

Serving as many people as you can, and then feeling exhausted and not making any progress on your heart’s desires. 

Does any of this sound like you?


Profit & Serve

We’ve built this program for YOU.

You can serve more clients without sacrificing your lifestyle. In fact, I’m confident your lifestyle would improve.

Imagine being able to…

Design your ideal lifestyle and then implement daily habits in order to prioritize that life

Have a brand that feels more like you by embracing your uniqueness in your branding and offers

Know how much time or money you can give back from your business each month

Create a financial business plan that combines being heart-centered and profitable without feeling like a Sleazy McSleazerson

Make decisions confidently even in difficult situations because you know what you (and your business stands for)

Use a proven system for connecting with, supporting and leveraging relationships with fellow entrepreneurs, clients, influencers and other community members

Leverage your business content to intentionally lead new clients through the pipeline

Become the go-to expert in your industry so you can serve more people and make more money

Interested in building a successful sustainable business from somebody who has served hundreds of clients, thousands in her community, written a book, created super consistent content and money and is known as an expert in their field?

(ok they made me write all that)


You might know me as the Podcaster at Creative Empire Podcast and Fueled with Heart Podcast or as the Coach for Right brained and Heart Centered entrepreneurs. I’m a certified coach (not everybody is) and I have over 1,500 hours of coaching under my belt.

At the beginning of my journey as a coach, I struggled with figuring out how to niche down, what “my thing” was (I think I was always waiting for somebody to tell me “my thing”), and how to make money because it felt so icky asking for $ from people who I knew I could serve. You too?

Also, as a new mom, I knew that I wanted to build a business that would work for my life. I have a tendency of becoming a little obsessed with my work and my identity as a worker that I can become a little bit of a workaholic. From the beginning of Reina + Co, I baked into my business a mentality of #hustlewithease and to work that mattered and to live a life that also mattered too.

It gives me so much purpose to help you hear the swirling thoughts in your head and create a plan to achieve them!

The result has been pretty cool, if I say so myself. We’ve taken month-long vacations, moved across the country, sold out programs, led retreats and live workshops, and served thousands of people through paid and free content. I’m proud to run a debt-free business with consistent 6 figure years while taking time off to learn how to ice skate, handletter and improve my photography skills.

Reina Standing

Profit + Serve was created out of FIVE years of experience working with heart-centered entrepreneurs who have felt torn between wanting to serve their clients well and making sure their business provided for the kind of freedom wanted to have.

I used to shy away from creating a course because I saw how ineffective courses can be; how they sometimes overpromise and underdeliver for so many people. But I realized that a part of MY secret sauce (which we’re teaching inside Profit + Serve so you can find yours) is that we have great retention and engagement inside of every group we’ve run (read: we get people to the end and together, we get results). It’s why I decided to build Profit + Serve as a living, breathing program.

We baked INTENTIONALITY into the curriculum.

When we sat down to create this program, the most important part was that it had to be done intentionally. Because the truth is, we want you to get the most out of these lessons inside.

What I’ve realized is this:

Our journey as entrepreneur doesn’t always fit the one size fits all mold – we want you to embrace your uniqueness and we have the tools to lead you to find yours.

Mind Map

So many programs focus on the tactic when we should be focusing on the vision and the strategy.  

Heart Key

For so many of my past clients, it’s not the willingness to put in the work – it’s knowing what to focus on out of all the ideas they’ve had and how to leverage what already exists.

Let me ask you this…

Profit & Serve


We believe that your business should provide for the kind of life you want to be living.

For 16 weeks, I will guide you to uncover your ‘secret sauce’ so you can stand out online, and create a financial business plan that is both heart-centered and profitable. We’ll also get clear on your core of your business (the stuff that keeps your business going).

We want you to not only build a successful business but cultivate one that stands the test of time. Business isn’t just one-and-done success. Profit + Serve is all about instilling that sense of confidence in your business so you can keep doing what you’re best at, while making an impact on those you serve.

This program is structured with tons of time and flexibility to go deep into these modules, to truly set your business up for long-term success, and end the debate about your business for good!

Are you ready to learn how to be heart-centered AND profitable?

Let’s take a look at what’s included at each step of the process:

The Profit and Serve curriculum was built with the Fueled with Heart Model of successful business building at the center of it. We’ve worked with hundreds of clients to build life-giving businesses that allow them to provide for their families, to allow them to quit their full time jobs, to travel, and to give back. I want that for you.

This isn’t about building a business that skyrockets then disappears into thin air the next month. This isn’t about the 6-figure business that everybody’s obsessed about. It’s about businesses that have longevity and stays in business so that you can continue to serve and fulfill your calling.


(Let’s take a little tour!)

Fueled With Heart Model

7 Segments to Building a Sustainable + Profitable Business

Heart and Core Icon


The goal of this module is to teach you how to build a solid business core so that you can build strong habits, be more intentional in your business and be proactive, not reactive to avoid burnout. By the end of this module, you will:

  • Be able to articulate you core values, vision and why
  • Have a plan to integrate these beliefs into your daily business life, build a habit of reflection and implement your why
  • Identify how you will incorporate giving back into their business
Sustainability Icon


The goal of this module is to help you build a mindset of longevity and sustainability so that you can maintain your business, while living and enjoying the lifestyle you desire. By the end of this module you will:

  • Build a strong mindset of resiliency
  • Articulate what you want your life to look like
  • Determine and implement habits in order to prioritize life
Secret Sauce icon


The goal of this module is for you to be able to differentiate yourself and articulate how you are special in order to internally validate who you are, who you serve and what you do. By the end of this module you will:

  • Be able to articulate who you serve, how to best help them and how to find them
  • Craft your rockstar statement that helps you stand out online
  • Embrace your individuality, both in your branding and your offers
Profitability Icon


The goal of this module is to empower your heart centered nature, while also positioning you to be profitable so you are able to make money and have a bigger impact on the world. By the end of this module you will:

  • Understand how being heart-centered and profitability go together
  • Understand how to listen to the needs of their community to create
    relevant products
  • How to not feel salesy in your business
Social Glue icon


The goal of this module is to help you create sustainable relationships in business so that you are able to access diverse ideas, communities and areas of expertise. By the end of this module, you will:

  • Understand how to leverage your connections
  • Arrange and participate in a coffee chat
  • Create a system to follow-up afterwards to support and serve your new connections


The goal of this module is to create a simple system of organization so that you are confident in creating and presenting consistent content in order to become visible for the work you want to be known for. By the end of this module you will:

  • Create and leverage your verticals
  • Refine your Secret Sauce
  • Intentionally lead you clients through your vertical pipeline
Goals icon


The goal of this module is to help you focus on what is most important so that you are able to become the go-to expert in your industry, be strategic and intentional in your actions and avoid frenzy and burn out. By the end of this module, you will:

  • Establish goals and determine your focus
  • Create a financial projection for the year
  • Envision an ideal week and create a daily, weekly, quarterly plan to implement your vision
Conclusion icon


The goal of this module is to connect all the information and skills that have been presented as part of the program and encourage you to commit to further action and returning to these concepts on a regular basis. By the end of this module, you will:

  • Articulate a business manifesto/mantra/commitment and commit to revisiting it and having it visible on a daily basis


Live Q&A Calls

(valued at $1,600)

These calls will occur every other week and provide YOU with the opportunity to ask questions about the module content, engage in discussion and connect with other learners. Best of all, we know that people are more likely to get through the content and benefit from it when you know there’s a live component (see? It’s extra accountability to make the most of your money!).

Private Facebook Community

(Priceless if you take advantage of it!)

You’ll be able to connect with me and other participants 24/7 in our private group. This is a great place to ask questions, share your wins and further engage with the content.

Extra Sprinkle of Motivation + Prizes

(valued at $100)

I don’t want this to be just another course that sits unopened in your inbox, so I’ll actually be encouraging you to engage and respond which will earn you points for the chance to win prizes throughout the duration of the live program.

**Plus, you’ll get LIFETIME access to all of the program materials**


Cash Injection Challenge (Value $49)

You want to make more money without the guilt and ick. Cash Injections leverage what you have and make it so more people can have access to your knowledge, product or service. So let’s get ready to infuse our business with the money that we know our businesses deserve to have!

Social Glue Playbook (Value $27)

I’m showing you what you need to know about creating relationships that turn into long term business success indicators. Here I’m sharing what I’ve learned about marketing and while this isn’t the end all, be all, these are the techniques I’ve used to grow from no clients to a fully booked practice with a wait-list.

Accelerator Content (Value $500)

We believe that Profit & Serve is a program you can go through at various stages in your business because the needs of your business change but the core tenants stay the same. Once you go through the program once, we’ll release Accelerator content that will add more depth to your learning and will give you information that you need at a more advanced stage in your business! It’s a program that grows with you!

Office Hours – Implementation Party (Value $1,000)

I’ve taken many programs that have content for days but since I’m busy, I don’t often finish (you too!?) We’re setting aside time to actually implement the program once a month so you can stay on top of the content, get your questions answered and make big progress in your business! My favorite time in any program is getting face to face access. This is a fab way to do more of that for you!

Client System Swipe File – Done for you! (Value $300)

What does it take to have a fantabulous client experience? Snag a Done for you template that has all the steps spelled out and emails you can grab and drop into your Client Management System or email! Makes your life simple and helps your clients know what to expect and feel supported!

Set Better Goals: Steal the System! Run a business that’s like a well oiled machine with these tools and templates (Value $77)

I’ve put together the templates I use to run a 6-figure business into one place. It has:

  • A Revenue Projection Template (Plan where your money is coming from in 2018)
  • A Content Map (and how to make sure it leads to the products you are wanting to sell)
  • Annual Calendar of Focus (So you know what you’re supposed to be doing at what point in the year)
  • Quarterly Goals (The plan to follow any time when you get lost or confused)
  • Project Planning Template (Once you have an idea for a project, you can break it down to make sure it happens)
  • Your Ideal Week (Figure out how your business fits into your life not the other way around)
  • CEO Report (My favorite tip for how to get data so you can plan more effectively)

Q4 Planning Party (Value $600)

At the end of the program we’ll help you plan the next steps, how to move forward, create a plan for your business profits in Q4 and help you start your 2019 strong! We’ll be doing this live and will be hands on so you can create a plan that’s tailored to you!

Graduation Party (Value $250)

At the end of the program we’ll be wrapping it up to celebrate your wins, to award you with the P+S Certificate and to welcome you into the Reina + Co referral directory!

Total value of just the bonuses is over $2,800!

Here are your options for joining Profit + Serve:

Choose the enrollment option that is perfect for you!

one-time payment of


4 monthly payments of


Enrollment closes May 31, 2018 at 11pm PDT.

30 Day Guarantee

I’m so sure you’ll LOVE Profit + Serve
that I GUARANTEE it!

You get 30 days to go through PROFIT + SERVE and if you’re not happy with it, we’ll give you your money back.

We’re so sure that you’re going to get the results you want, that all we do is ask that you have a quick 10 minute chat with me (Reina) to give us your feedback. Because honestly, I’m invested in your success.

Trena Little

Youtube Strategist

Krista Miller

Web Developer + Systems Strategist

“Working with Reina has been a HUGE confidence boost to both myself and my business. She’s helped me gently see my own mental blocks and limiting beliefs and encourages/equips me to move through them with understanding. She’s helped me set better goals and break them down into achievable 90-day chunks. The thing I appreciate the most about Reina is her understanding and encouragement. She meets you where you’re at in business and helps provide you with the structure and encouragement you need to move into that next level. She really is a personal cheerleader, always cheering you to win and achieve the success you’re dreaming of.”

Brianne Dosier

Brianne Dosier

Business Guidance Coach,

You’re determined to serve with heart – and I’m going to help you get (and stay) profitable.

When we come from a place of service, and wanting to help, we can end up giving it all away!

And while that feels good in the moment – it doesn’t help your bottomline and letting your business provide for the life you really want to have.

Imagine if instead you could serve clients in a way that felt heart-centered, but also allowed you to travel to warm beaches, pay off debt and all those student loans, have more freedom, and even have more money and time to give to your favorite causes?

Whatever the life is that you want, I’ll show you how to get there inside Profit + Serve.

Some of the types of heart-centered creatives who love this program:

(are you one of them?)

Visionary Jordan

Basically, this program is for you if:

It’s totally possible and not as far from grasp as you might think.

What if you could actually be serving more AND profiting more by this time next year?

Ashley Gartland

Business Coach

Dannie Fountain

Dannie Fountain

Marketing Strategist,

“Reina focuses on more than just business. She helps you to look at yourself as a person and what’s in your heart, too. She helped me figure out my priorities and dreams and based on that, she helped me strategize for a business that felt fulfilling beyond my wildest dreams. I’ve been able to create better processes and practices that allow me to step away from my business. I was booked out for 35 speaking gigs in one year. I narrowed down my service offerings that made it easier for others to know me as the go-to expert. Beyond that, though, I’m healthier and emotionally happier. I recommend working with Reina and that she was the NUMBER ONE investment in my business that took my business from where I was to where I am now. “

16 weeks from now, you will…

“Reina is wonderful! She’s approachable and is so helpful from both the coaching and the strategy side. I successfully niched my copywriting business, making work/life balance so much more fulfilling while staying profitable, and I was also able to launch a huge passion project of mine. We worked on creating a family-focused business, and to structure my work life so that it better fit my vision for our family.”

Emily Cretella

Emily Cretella

Cursive Content Marketing +

Elizabeth Henson

Wedding Photographer, Business Coach

Kinsey Roberts

Kinsey Roberts

She Creates Business Podcast

“Working with Reina was truly one of the best business investments I’ve ever made. During our work together, we mapped out my entire year. I’ve been much more focused and HAPPY with the direction I’m headed. I was able to map out the plan for my first conference, re-focus my effort so I can work in my zone of genius, and have constantly referred to the plans we created. More than that, as a busy mom, I was able to create real “work hours” for my business. I’d recommend working with Reina to anybody who asks. Particularly if you’re truly ready to invest in yourself and your business, you won’t regret it.”

A love letter to you if you’re a Courseaholic…

Hey you,

I know that you’re serious about your hunt to figure out what’s going to explode your business and you’ve bought course after course hoping that it would be the Golden Ticket to fame and fortune.

I’ve got some good news and some not so great news:

First with the not so great news: No program, Profit + Serve, nor any other course or program, will solve ALL OF YOUR PROBLEMS. Nor will having all the courses just sitting in your course library. You gotta take action and let that information enhance what you already have!

The great news: Profit + Serve has been set up in a way that if you’re committed to going through it live with the group, you’ll complete the program and get the knowledge you need to be able to do what we’re saying here. I really believe in your business. And as long as you’re committing to making space and working on your business, we’ll make the most of this information!

What makes Profit + Serve different:

Reina Smiling


The program runs for 16 weeks between June 11 – September 28. You’ll get a new module every other week and we’ll have live Q+A calls on alternating weeks. You get two weeks to implement what you learn in each module over two weeks.

The investment for the Profit + Serve program is $997 when you pay it in full. We also have a 4 monthly payment option of $297 as well. We want to make sure you’re a good steward of your money and provide options that work for you and your growing business!

We’re confident this is for you if you’re a service based business owner. We love working with people who think of themselves as heart centered (loves to serve their people well and has a natural tendency to be giving and generous). If you’re ready to make more money doing what you love to do and utilizing your skills and talents. You’re a smart cookie and you should make money sharing what you know! 

Also, if you’ve been looking for a business program and have in the past not completed a course, this might just be for you. We’ve baked a whole lot of accountability and live components you’ll want to show up live for!

This program tackles a few major building blocks of business that we believe you should address and implement in your business. But before you think about the tactics (like: My instagram followers aren’t growing), we’re asking you to back it up and examine other things you might not yet have thought about (and can have a huge impact in your business).

This is who we built this program for:

  • If you’ve struggled to know what “your thing” was or what your ideal client wants to hear from you
  • If you want to make more money with your heart centered business
  • If you want to stand out as an expert
  • If you want to know what to focus on in your business rather than trying to do all the things

So each week, you can expect to spend 30 minutes to an hour on the content and implementation. Every other week, we’ll have a live Q+A session to help you stay accountable to your goal and investment!

All the program content will live in our content platform that you’ll have access to. As soon as you join Profit + Serve, you’ll be able to get your eyeballs on the Introductory content that will get you ready (and pumped) for the content we’ll be sending you every other week!

The digest version: On the odd number weeks (week 1, week 3, week 5, and so on) you’ll get access to a new module. On the even weeks (week 2, week 4, week 6, and so on), you’ll get an invite for a live Q+A where I’ll answer any of your questions that pertains to that module so you can have tailored feedback!

We built this as a 16 week LIVE class, because we want you to make it through the program so you can see your business skyrocket and stay sustainable. I don’t want Profit + Serve to be something you invest your hard earned dollars that you don’t end up completing!

Since this program is running LIVE, meaning we’ll have calls that are scheduled ahead of time, so you’ll want to join this now while we are enrolling this round of Profit + Servers! Also, it’s guaranteed that the next time we offer the program, we will be raising the price on the program since it’s so high touch when you get inside!

I certainly can’t tell you what to do. However, historically, we’ve treat our inaugural clients well (they get extra bonuses, exclusive deals on other programs I run in the future, and I get to know their businesses).

I know you’ll love the program that I’m happy to guarantee your success! Between weeks 1 and 3 if you feel like if it’s not the right fit, all you have to do is schedule a quick 10 minute chat with Reina to give us feedback about the program and why you’d like a refund!

You’ll have access to the program curriculum content foreva! No, but seriously, I want you to have the content for as long as you need it. We’ve built it in a way that allows you to come back into the content at different stages in your business. If we update it or improve it, you’ll have access to the newest version. We also believe that this content is valuable at any level in your business growth so you can go through it each year to make sure you’re updating your business and messaging!

Profit + Serve is a perennial program. We believe that you can implement the content in year 1 or 3 or 5 of your business and get different things out of it because your business, environment, life, and messaging shift through the years. You’ll get valuable information no matter where you are in your business!

Also, we created bonus content for the more established business owners that correspond to each module so you can do a deep dive that will be more pertinent to your business challenges and struggles!

Here are your options for joining Profit + Serve:

Choose the enrollment option that is perfect for you!

one-time payment of


4 monthly payments of


Enrollment closes May 31, 2018 at 11pm PDT.


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