
FWH 013: The 5 Pricing Myths & Mistakes of Creative Entrepreneurs
As we get started or grow in our businesses, it’s important to evaluate our pricing. But pricing can be a difficult task to accomplish.
Without diving deep into the money mindset portion of how you price your services, we’re discussing the 5 myths I see most often in businesses as people set their rates. These myths hold business owners from making a profit and holds them back from being able to have a sustainable creative business. Thinking about pricing is critically important to a business owner for myriad reasons that we’re digging into in this episode!
SIDE NOTE: I don’t agree with charge what you’re worth. You’re worth infinitely more than the $500 somebody pays you for a service.
BOTTOM LINE: Understand your value and how much your service or product is worth
We’re answering these questions in this week’s episode:
-How to set your prices
-Why undercutting and pricing cheaply is not a good strategy
-Where you should have your pricing
-Why you should add value rather than giving them a discount
We have created a gift for you!
You know you need to crunch the numbers for your biz, but you’re ‘not a numbers gal’? Fear not! Follow these steps with our freebie below to gauge the health of your biz!
Sustainable Habit Builder of the Day:
Find an accountability buddy for a health goal. I’m doing whole 30 with my friend Emily.
Leave us a Review
If you’re enjoying the Fueled with Heart Podcast, please leave us a rating and review. I am shameless asking for it on CEP but I truly create everything in my business for YOU, so your feedback (and encouragement, since I’m a total Words of Affirmation person in the 5 love languages) is important for us to make content for you.
I love interacting with you on Instagram and I can’t wait to learn more about your offers. Tag me @reinaandcompany and #fueledwithheart to show me you’re working on this week’s check point! Remember, don’t just listen to this episode. We keep these super short so you can take some time to actually implement!!