FWH 013: The 5 Pricing Myths & Mistakes of Creative Entrepreneurs

As we get started or grow in our businesses, it’s important to evaluate our pricing. But pricing can be a difficult task to accomplish.

Without diving deep into the money mindset portion of how you price your services, we’re discussing the 5 myths I see most often in businesses as people set their rates. These myths hold business owners from making a profit and holds them back from being able to have a sustainable creative business. Thinking about pricing is critically important to a business owner for myriad reasons that we’re digging into in this episode!

SIDE NOTE: I don’t agree with charge what you’re worth. You’re worth infinitely more than the $500 somebody pays you for a service.

BOTTOM LINE: Understand your value and how much your service or product is worth

We’re answering these questions in this week’s episode:

-How to set your prices
-Why undercutting and pricing cheaply is not a good strategy
-Where you should have your pricing
-Why you should add value rather than giving them a discount

I don’t agree with charge what you’re worth. You’re worth infinitely more than the $500 somebody pays you for a service. -Reina Pomeroy

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