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April
19
2017
Client Type 2

Create Your Verticals: a Strategic Plan for Visibility

What am I supposed to talk about?

What is it that you are getting internet famous for? What are you the go to expert on?

Do you feel like you know a lot of things and could talk about, create content for, or educate on for days. If you got asked to be on a podcast you’d be super jazzed and you’d raise your hand to say, “I’ll talk about whatever it is you want me to talk about,” or you have an opportunity to write a guest blog post and you’re drawing a blank on what you should write about #justellmewhattowrite

Here’s the thing that will open up simple solutions for your business whenever you need to create content or create a new product.

It’s going to be the easy test for you to be able to decide “yes, I will work on this,” or “nope, that has no place in my business right now.”

Having content creation strategy is important not only for a blog but for every piece of content you create. Blog posts, Video, Facebook Live, Instagram Live, Instagram Posts, Twitter Posts, speaking engagements, presentations, courses you create, opt-ins, the list goes on and on. While it might be exciting for you to say “yes” to any and every opportunity, at some point you’re going to have to figure out what you want to be known for. By having specific categories or topics you become known for, it becomes easier and easier for people to say, “talk to ____ if you need help with that.” Once you have your categories for your verticals, you can build products, blog posts, high end offers, keynote presentations, and any other content from there. Reina + Co Life + Biz Success Coaching

Create Your Verticals

Having content creation strategy is important not only for a blog but for every piece of content you create. Blog posts, Video, Facebook Live, Instagram Live, Instagram Posts, Twitter Posts, speaking engagements, presentations, courses you create, opt-ins, the list goes on and on.

While it might be exciting for you to say “yes” to any and every opportunity, at some point you’re going to have to figure out what you want to be known for. By having specific categories or topics you become known for, it becomes easier and easier for people to say, “talk to ____ if you need help with that.”

Once you have your categories for your verticals, you can build products, blog posts, high end offers, keynote presentations, and any other content from there.

How to Organize your Verticals

Step 1.

Brainstorm all the things you like to talk about and are knowledgeable about. You might find inspiration from the past 20 facebook posts you’ve made (or questions you’ve answered in groups), blog posts you’ve written with much direction or strategy, instagram written captions.

Step 2.

In those pieces from Step 1 did you see a theme? Figure out which one of those things you are most excited about. Pick 1-3 categories of things to talk about (no more than 5 topic areas!).

Step 3.

What do you believe about these topics? There are plenty of people who talk about the same topic. What’s your unique spin? What is your special flair that other people don’t have?

Step 4.

Figure out what content you can create around each of the 1-3 categories you chose. I’m guessing you can create a list of 5 possible facebook/instagram/blog posts where you educate on this very subject. You could even take some of your “philosophy” points and turn that into content.

Step 5.

How to turn all that into the mythical funnel… we’ve got you covered. Go and download our Trello Swipe File to create your Verticals + Strategic Visibility Template!

DON’T: 

  • Say “Yes” to every opportunity that comes around
  • See somebody else talking about a topic and say, “oh I know something about that, let me write a blog post about it”
  • Create a new product or service package based on what you see somebody else doing

DO: 

  • Decide what your content area(s) that you want to be known for are
  • Create a philosophy bank – things that set you apart on that particular topic
  • Pitch only to the topics / philosophies when you’re looking for guest or educational opportunities.

Grab your Trello Swipe File here! 

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Join the Conversation
  • Tania

    Great post, thanks so much for writing!

    April 19, 2017 at 2:23 PM

  • Good points!! I really want Instagram to be part of my strategy, but it was taking up too much time and investments at the moment. So I ultimately said no for the time being.

    April 21, 2017 at 1:59 AM

  • Hey, Reina! Thanks so much for this Trello board. I’m wondering if you could explain a bit more about what “Seed”, “Mid”, and “High” represent in the cards? Thanks!

    July 12, 2017 at 4:38 PM

  • Caitlyn

    Those cards on the board represent the priority of the Topic and where you are at within that topic.

    July 13, 2017 at 4:44 PM

  • Thank you for organizing my thoughts around this process! But what do you mean “. . . where you are within that topic?”

    August 16, 2017 at 12:23 AM

  • Kim Cramer

    Is there anywhere where Reina explains what each of the cards mean in the list? How she uses them?

    October 24, 2017 at 4:19 PM